Author Matthew Lyons has launched a campaign that aims to encourage discussion about the emotional worth of books. What’s a Book Worth? is asking readers to film themselves talking about a book that means a lot to them and share those thoughts on 28th September 2015, using the hashtag #WhatsABookWorth, the title of the book and its cover price. It is also encouraging readers to write a short blurb about a book that they love and share it on social media.
Matt points out, “If you buy someone a book as a present, you can spend nearly as much on wrapping paper and a card as on the book itself. But books aren’t casual purchases for most people. We all have books that mean a great deal to us, books that have changed our lives. So why don’t we talk about that fact more? Why not celebrate the extraordinary value they bring to our lives?”